Durationkeyboard_arrow_down
The programme is available in two duration modes:
24 Months
36 Months
Course Delivery keyboard_arrow_down

Online

Entry Requirementskeyboard_arrow_down

One of the following:

  • Learners must possess:
    • Relevant NQF/QCF/RQF Level 3 Award/Diploma
    or
    • Any other equivalent qualification
    or
    • 1 year of work experience if none of the above
Course Contentkeyboard_arrow_down

The BA (Hons) Marketing Management - 36 months program is designed to provide students with a comprehensive understanding of marketing principles and practices. Throughout the course, students engage in a blend of theoretical learning and practical application, gaining the skills and knowledge needed to excel in the field of marketing.

Key highlights of the curriculum include:

  1. Strategic Marketing Management: This module explores the strategic aspects of marketing, focusing on topics such as market analysis, competitive positioning, and marketing planning.
  2. Consumer Behavior: Students delve into the psychology of consumer behavior, examining factors that influence purchasing decisions and brand loyalty.
  3. Brand Management: This module covers the fundamentals of brand management, including brand positioning, brand equity, and brand communication strategies.
  4. Marketing Research: Students learn how to design and conduct marketing research studies, analyze data, and derive actionable insights to inform marketing strategies.
  5. Digital Marketing Strategies: This module explores the latest trends and techniques in digital marketing, including social media marketing, search engine optimization (SEO), and content marketing.
  6. Marketing Analytics: Students gain hands-on experience with marketing analytics tools and techniques, learning how to measure marketing performance and ROI.

In addition to core modules, students have the opportunity to choose elective modules that align with their interests and career goals. Elective options may include topics such as international marketing, advertising, retail marketing, and marketing communications.

Throughout the program, students engage in practical learning experiences, including case studies, group projects, and industry placements, allowing them to apply their knowledge in real-world settings. Guest lectures and workshops led by industry professionals provide valuable insights into current trends and best practices in the field of marketing.

Upon completion of the program, students emerge as well-rounded marketing professionals equipped with the skills, knowledge, and practical experience needed to succeed in today's competitive business environment. With its emphasis on strategic thinking, creativity, and innovation, the BA (Hons) Marketing Management - 36 months program prepares graduates to make a meaningful impact in the field of marketing and related disciplines.

Assessment keyboard_arrow_down

The assessment is done via submission of assignment. There are no written exams.

Course fee keyboard_arrow_down
The fee for the programme is as follows:

24 Months - GBP £8700

36 Months - GBP £7700
Payment planskeyboard_arrow_down

Please find below available fee payment plans:

24 Months - GBP £8700

Stage 1 Fee GBP £3800
● Payment option (a) - GBP £380 x 10 monthly instalments
● Payment option (b) - GBP £1266 x 3 quarterly instalments
● Payment option (c) - GBP £3610 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

36 Months - GBP £7700

Stage 1 Fee GBP £2800
● Payment option (a) - GBP £116 x 24 monthly instalments
● Payment option (b) - GBP £466 x 6 quarterly instalments
● Payment option (c) - GBP £700 x 4 half yearly instalments
● Payment option (d) - GBP £2660 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

Accreditationkeyboard_arrow_down

Please Note:-

    Stage 1 (Delivered by GSBF):
    The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 5 Diploma in Business Management. The total credits earned will be 120 credits.

    Stage 2 (Delivered by the University)
    On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Marketing Management degree. The stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be 120 credits.