Durationkeyboard_arrow_down
The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)
Course Delivery keyboard_arrow_down

Online

Entry Requirementskeyboard_arrow_down

One of the following:

Course Contentkeyboard_arrow_down

The Graduate Certificate in Retail Marketing is a comprehensive program designed to equip students with the essential knowledge and skills needed to excel in the competitive retail industry. Key highlights of the curriculum include:

  1. Consumer Behavior Analysis: Explore the psychology behind consumer purchasing decisions and learn how to leverage consumer insights to drive marketing strategies.

  2. Brand Management: Study the principles of brand identity, positioning, and communication, and discover how to build and maintain strong retail brands.

  3. Digital Marketing Strategies: Gain expertise in digital marketing techniques, including social media marketing, content marketing, email marketing, and search engine optimization (SEO).

  4. Retail Analytics: Learn how to use data analytics tools and techniques to measure marketing effectiveness, track consumer behavior, and optimize marketing campaigns.

  5. Merchandising and Retailing: Understand the principles of retail merchandising, assortment planning, pricing strategies, and store layout optimization.

  6. Integrated Marketing Communication: Explore the concept of integrated marketing communication (IMC) and learn how to develop cohesive marketing campaigns across multiple channels.

  7. Real-World Case Studies: Apply theoretical concepts to real-world scenarios through case studies and practical projects, gaining hands-on experience in retail marketing strategies.

  8. Industry Guest Lectures: Benefit from insights shared by industry experts through guest lectures and panel discussions, providing valuable perspectives from seasoned professionals.

Upon completion of the program, graduates emerge with a deep understanding of retail marketing principles and practices, ready to embark on successful careers in this dynamic and ever-evolving field.

Assessment keyboard_arrow_down

The assessment is done via submission of assignment. There are no written exams.

Course fee keyboard_arrow_down
The fee for the programme is as follows:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90
Payment planskeyboard_arrow_down

Please find below available fee payment plans:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90


Accreditationkeyboard_arrow_down

Please Note:-

    Stanmore School of Business