Durationkeyboard_arrow_down
The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)
Course Delivery keyboard_arrow_down

Online

Entry Requirementskeyboard_arrow_down

One of the following:

Course Contentkeyboard_arrow_down

Welcome to our Graduate Certificate in UK Strategic Retail Pricing and Promotion, where you will embark on an enriching journey to master the art and science of retail pricing and promotion. This comprehensive program is designed to equip you with the strategic insights and practical skills needed to excel in today's competitive retail environment.

The curriculum is carefully curated to cover a wide range of topics essential for success in retail pricing and promotion. Key highlights include:

  1. Pricing Strategy Formulation: Explore the principles of pricing psychology, competitive pricing analysis, and dynamic pricing strategies to optimize profitability and maximize revenue.

  2. Promotional Campaign Design: Learn to develop effective promotional strategies, including sales promotions, discounts, coupons, and loyalty programs, to drive customer engagement and increase sales.

  3. Consumer Behavior Analysis: Understand the factors influencing consumer purchasing decisions and leverage consumer insights to tailor pricing and promotion strategies to target audiences.

  4. Market Analysis and Segmentation: Gain proficiency in market research techniques, demographic analysis, and market segmentation to identify target markets and position products effectively.

  5. Retail Analytics and Optimization: Harness the power of data analytics tools and techniques to measure the effectiveness of pricing and promotion strategies and drive data-driven decision-making.

Throughout the program, you will engage in hands-on projects, case studies, and simulations to apply theoretical concepts to real-world retail scenarios. Our experienced faculty members and industry experts will provide mentorship and guidance, ensuring you graduate with the skills and confidence to succeed in the dynamic field of retail pricing and promotion. Join us and embark on a rewarding career journey in strategic retail management.

Assessment keyboard_arrow_down

The assessment is done via submission of assignment. There are no written exams.

Course fee keyboard_arrow_down
The fee for the programme is as follows:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90
Payment planskeyboard_arrow_down

Please find below available fee payment plans:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90


Accreditationkeyboard_arrow_down

Please Note:-

    Stanmore School of Business