Durationkeyboard_arrow_down
The programme is available in two duration modes:
1 month (Fast-track mode)
2 months (Standard mode)
Course Delivery keyboard_arrow_down

Online

Entry Requirementskeyboard_arrow_down

One of the following:

Course Contentkeyboard_arrow_down

Our Professional Certificate Course in UK Digital Marketing Analytics for Small Businesses is designed to provide participants with a comprehensive understanding of digital marketing analytics tailored specifically for small businesses. The curriculum covers a wide range of topics, including:

  1. Introduction to Digital Marketing Analytics: Explore the fundamentals of digital marketing analytics, including key concepts, terminology, and industry trends.

  2. Web Analytics Fundamentals: Learn how to track and analyze website traffic using tools such as Google Analytics, and gain insights into user behavior and website performance.

  3. Social Media Analytics: Understand how to measure the effectiveness of social media marketing campaigns, including engagement metrics, audience demographics, and sentiment analysis.

  4. Data Visualization: Learn how to visually represent and communicate data effectively using charts, graphs, and dashboards to convey insights to stakeholders.

  5. Campaign Performance Analysis: Dive into the analysis of digital marketing campaigns, including email marketing, PPC advertising, and content marketing, to evaluate performance and ROI.

  6. Customer Journey Analysis: Explore the customer journey from awareness to conversion, and learn how to map and analyze touchpoints to optimize marketing efforts and improve customer experience.

  7. Practical Applications and Case Studies: Apply theoretical knowledge to real-world scenarios through hands-on exercises, case studies, and projects, gaining practical experience in digital marketing analytics for small businesses.

Throughout the course, participants will engage in interactive learning experiences, collaborate with peers, and receive personalized feedback from industry experts to enhance their skills and knowledge in digital marketing analytics. Join us and take the first step towards mastering the art of data-driven marketing for small businesses.

Assessment keyboard_arrow_down

The assessment is done via submission of assignment. There are no written exams.

Course fee keyboard_arrow_down
The fee for the programme is as follows:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90
Payment planskeyboard_arrow_down

Please find below available fee payment plans:

1 month (Fast-track mode) - £140


2 months (Standard mode) - £90


Accreditationkeyboard_arrow_down

Please Note:-

    Stanmore School of Business