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BA (Hons) Business Management with Marketing

Enter the business world equipped with industry experience and current employability skills for a successful career.

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BA (Hons) Business Management with Marketing

The BA (Hons) Business Management with Marketing program is designed to provide students with a comprehensive understanding of both business management principles and marketing strategies, equipping them with the skills and knowledge necessary to excel in today's competitive business environment.

Through a combination of theoretical study and practical application, students will explore key topics such as strategic marketing, consumer behavior, market research, branding, digital marketing, and marketing communications. This interdisciplinary approach allows students to gain a holistic understanding of how marketing functions within the broader context of business management.

One of the defining features of this course is its practical approach to learning. Students have the opportunity to engage in real-world case studies, analyze marketing campaigns, and develop strategic marketing plans for actual businesses. By applying theoretical concepts to practical scenarios, students not only deepen their understanding of marketing principles but also develop essential problem-solving and critical thinking skills.

Moreover, the course emphasizes actionable insights that empower learners to navigate the ever-evolving digital landscape with confidence. With a focus on emerging trends and technologies in marketing, students learn how to leverage digital platforms, data analytics, and social media to drive business growth and gain a competitive edge in the marketplace.

In summary, the BA (Hons) Business Management with Marketing program offers a dynamic and enriching learning experience that prepares students for success in the fast-paced world of business. By combining a rigorous academic curriculum with hands-on learning opportunities and actionable insights, graduates emerge as well-rounded professionals ready to make meaningful contributions to organizations in any industry.

Embark on a transformative journey with our BA (Hons) Business Management with Marketing program, where theory meets practice to shape the business leaders of tomorrow. Delve into the dynamic world of business management and marketing, exploring key concepts and cutting-edge strategies that drive success in today's competitive landscape.

Our comprehensive curriculum covers a wide range of core modules designed to equip you with the knowledge and skills needed to excel in various aspects of business and marketing. Dive into subjects such as strategic management, financial analysis, consumer behavior, market research, digital marketing, and marketing communications. Through a combination of lectures, workshops, and real-world case studies, you'll gain invaluable insights into the inner workings of businesses and the strategies behind successful marketing campaigns.

At the heart of our program is a focus on experiential learning, where you'll have the opportunity to apply theoretical concepts to practical scenarios. Engage in hands-on projects, internships, and industry placements to gain real-world experience and build a professional network. Whether you're analyzing market trends, developing marketing plans, or presenting business strategies, you'll develop the skills and confidence needed to thrive in today's fast-paced business environment.


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  • Course code: BA-H-BMM
  • Credits:
  • Degree
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

The qualification is 2 stage qualification consisting of 22 mandatory units for a combined total of 360 credits (180 ECTS).

Stage 1 - Mandatory Units (16 units)
? Business Accounting
? Business Analysis
? Business Environment
? IT for Business
? Law for Business
? People and Organisations
? Principles of Marketing
? Consumer Behaviour
? Entrepreneurship and Innovation
? Human Resource Management
? International Marketing Management
? Marketing Communications
? Marketing Planning
? Operations Management
? Personal Development
? Strategic Management

Stage 2 - Mandatory Units (6 units)
? Strategic Management in a Global Context
? Brand Management
? International Marketing
? Creativity, Innovation and Enterprise
? Direct and Digital Marketing
? Relationship Selling and Customer Value

Fee Structure

The fee for the programme is as follows

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  • -

Entry Requirements

Learner must possess:
● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
or
● Work experience of 2 years or more in case you do not hold any formal qualification
and
● Learner must be 18 years or older at the beginning of the course

Payment plans

Please find below available fee payment plans:

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Accreditation

Stage 1 (Delivered by LSPM):

Why this course?

In today's fiercely competitive business landscape, success hinges on the ability to navigate complex market dynamics and drive effective marketing strategies. Our BA (Hons) Business Management with Marketing program is not just a degree; it's a pathway to unlocking a world of opportunities and propelling your career to new heights.

By enrolling in this course, you'll gain a comprehensive understanding of both business management principles and cutting-edge marketing strategies, equipping you with a versatile skill set that is highly sought after by employers across industries. From strategic planning and financial analysis to consumer behavior and digital marketing, you'll develop the expertise needed to thrive in today's dynamic business environment.

Moreover, the integration of marketing into the broader framework of business management ensures that you'll graduate with a holistic understanding of how marketing initiatives intersect with other functions within an organization. This interdisciplinary approach not only enhances your strategic thinking but also enables you to make well-informed decisions that drive business growth and profitability.

By acquiring a BA (Hons) in Business Management with Marketing, you'll position yourself as a strategic thinker and innovative problem solver, ready to tackle the challenges of tomorrow's business world. Whether you aspire to climb the corporate ladder, launch your own startup, or pursue a career in consulting, this course provides the foundation and skills necessary to succeed in a variety of roles and industries.

Who is this course for?

Our BA (Hons) Business Management with Marketing program is designed for aspiring business professionals who are passionate about both management and marketing. Whether you're a recent high school graduate eager to kickstart your career journey or a working professional looking to enhance your skill set and advance your career, this course is tailored to meet your needs.

Ideal candidates for this program are individuals with a keen interest in business, marketing, and entrepreneurship, who possess strong analytical skills, creativity, and a drive to excel in the fast-paced world of business. Whether you're aiming to pursue a career in marketing, management, consulting, or start your own business venture, this program provides the foundational knowledge and practical skills to turn your aspirations into reality

 

Career path

A degree in Business Management with Marketing opens doors to a wide range of exciting career opportunities across industries. Whether you aspire to work in marketing, management, entrepreneurship, or consulting, the skills and knowledge gained from this program will prepare you for success in various roles.

Graduates may pursue roles such as marketing manager, brand manager, sales executive, digital marketing specialist, market researcher, business analyst, or management consultant. With the ability to think strategically, analyze data, and communicate effectively, you'll be well-positioned to lead marketing campaigns, drive business growth, and make impactful decisions that drive success.

Furthermore, the versatility of a business management degree with a focus on marketing allows you to adapt to the evolving needs of the job market. Whether you're interested in traditional marketing, digital marketing, or emerging fields such as social media marketing and e-commerce, you'll have the skills and knowledge to thrive in today's dynamic business landscape

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How to apply?

Complete the online enrolment form and Pay enrolment fee of GBP £12.

Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

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