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BA (Hons) Marketing Management - 36 months

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BA (Hons) Marketing Management - 36 months

The BA (Hons) Marketing Management - 36 months program is a dynamic journey into the world of marketing, designed to equip students with the skills and knowledge needed to thrive in today's competitive business landscape. Throughout the course, students will delve into key topics essential for success in marketing, exploring strategic planning, consumer behavior, digital marketing strategies, brand management, market research, and more.

Our practical approach ensures that students not only grasp theoretical concepts but also gain hands-on experience through real-world case studies and industry projects. By analyzing real-life scenarios and engaging with industry professionals, students develop a deep understanding of how marketing principles are applied in practice.

One of the distinguishing features of this course is its focus on actionable insights. Students learn not just theories but practical strategies that they can implement immediately. Whether it's developing marketing campaigns, conducting market research, or analyzing consumer data, students graduate with the skills and confidence to make a tangible impact in the marketing field.

In today's digital age, marketing strategies are constantly evolving. This program prepares students to navigate the ever-changing digital landscape by providing them with the latest insights and tools. From social media marketing to search engine optimization, students learn to harness the power of digital platforms to reach target audiences effectively.

The BA (Hons) Marketing Management - 36 months program offers a comprehensive exploration of the fundamental principles and practices of marketing. Through a combination of theoretical learning and practical application, students gain a deep understanding of various facets of marketing, preparing them for successful careers in this dynamic field.

Core modules in this program include Strategic Marketing Management, Consumer Behavior, Brand Management, Marketing Research, Digital Marketing Strategies, and Marketing Analytics. These modules cover essential topics such as market segmentation, product positioning, brand building, customer insights, and marketing performance analysis.

Students engage in hands-on learning experiences, including group projects, case studies, and simulations, allowing them to apply their knowledge to real-world marketing challenges. Additionally, guest lectures and industry visits provide valuable insights into current trends and practices in the marketing industry.

Upon completion of the program, students emerge as well-rounded marketing professionals equipped with the skills, knowledge, and confidence to excel in a variety of roles, including brand manager, marketing strategist, digital marketing specialist, market researcher, and more. With its blend of academic rigor and practical relevance, the BA (Hons) Marketing Management - 36 months program prepares students to make a meaningful impact in the fast-paced world of marketing.


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  • Course code: BA-H-M-36
  • Credits:
  • Degree
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
24 Months
36 Months
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

The BA (Hons) Marketing Management - 36 months program is designed to provide students with a comprehensive understanding of marketing principles and practices. Throughout the course, students engage in a blend of theoretical learning and practical application, gaining the skills and knowledge needed to excel in the field of marketing.

Key highlights of the curriculum include:

  1. Strategic Marketing Management: This module explores the strategic aspects of marketing, focusing on topics such as market analysis, competitive positioning, and marketing planning.
  2. Consumer Behavior: Students delve into the psychology of consumer behavior, examining factors that influence purchasing decisions and brand loyalty.
  3. Brand Management: This module covers the fundamentals of brand management, including brand positioning, brand equity, and brand communication strategies.
  4. Marketing Research: Students learn how to design and conduct marketing research studies, analyze data, and derive actionable insights to inform marketing strategies.
  5. Digital Marketing Strategies: This module explores the latest trends and techniques in digital marketing, including social media marketing, search engine optimization (SEO), and content marketing.
  6. Marketing Analytics: Students gain hands-on experience with marketing analytics tools and techniques, learning how to measure marketing performance and ROI.

In addition to core modules, students have the opportunity to choose elective modules that align with their interests and career goals. Elective options may include topics such as international marketing, advertising, retail marketing, and marketing communications.

Throughout the program, students engage in practical learning experiences, including case studies, group projects, and industry placements, allowing them to apply their knowledge in real-world settings. Guest lectures and workshops led by industry professionals provide valuable insights into current trends and best practices in the field of marketing.

Upon completion of the program, students emerge as well-rounded marketing professionals equipped with the skills, knowledge, and practical experience needed to succeed in today's competitive business environment. With its emphasis on strategic thinking, creativity, and innovation, the BA (Hons) Marketing Management - 36 months program prepares graduates to make a meaningful impact in the field of marketing and related disciplines.

Fee Structure

The fee for the programme is as follows

  • 24 Months - GBP £8700
  • 36 Months - GBP £7700

Entry Requirements

Learners must possess:
• Relevant NQF/QCF/RQF Level 3 Award/Diploma
or
• Any other equivalent qualification
or
• 1 year of work experience if none of the above

Payment plans

Please find below available fee payment plans:

24 Months - GBP £8700

Stage 1 Fee GBP £3800
● Payment option (a) - GBP £380 x 10 monthly instalments
● Payment option (b) - GBP £1266 x 3 quarterly instalments
● Payment option (c) - GBP £3610 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

36 Months - GBP £7700

Stage 1 Fee GBP £2800
● Payment option (a) - GBP £116 x 24 monthly instalments
● Payment option (b) - GBP £466 x 6 quarterly instalments
● Payment option (c) - GBP £700 x 4 half yearly instalments
● Payment option (d) - GBP £2660 x 1 instalment (We offer 5% bursary on total fee for students opting to pay in full)

Stage 2 Fee GBP £4900 is payable directly to the university

Accreditation

Stage 1 (Delivered by GSBF):
The programme involves delivery through on-line Learning Management System (LMS). This stage leads to award of Level 5 Diploma in Business Management. The total credits earned will be 120 credits.

Stage 2 (Delivered by the University)
On completion of the diploma programme you progress / Top up with Degree through a UK University for progression to the BA (Hons) Marketing Management degree. The stage 2 is delivered via distance learning by faculties from the University. The total credits earned will be 120 credits.

Why this course?

In today's highly competitive business environment, a strong foundation in marketing is essential for career success. The BA (Hons) Marketing Management - 36 months program offers a comprehensive education in marketing principles and practices, preparing students for a wide range of exciting career opportunities.

One of the key reasons to pursue this course is the opportunity for career advancement. With a focus on practical learning and industry relevance, graduates emerge with the skills and knowledge needed to excel in marketing roles across industries. Whether aspiring to become marketing managers, brand strategists, or digital marketing specialists, this course provides the necessary tools and expertise to succeed in today's dynamic market.

Another compelling reason to choose this course is its emphasis on digital marketing strategies. In today's digital age, companies rely heavily on digital channels to reach and engage with their target audience. By learning about the latest trends and techniques in digital marketing, students gain a competitive edge in the job market and are better positioned to meet the evolving needs of businesses in the digital era.

Additionally, the BA (Hons) Marketing Management - 36 months program offers unique opportunities for practical experience and professional development. Through internships, industry projects, and guest lectures, students gain valuable insights into the marketing profession and build connections with industry professionals. These experiences not only enhance their employability but also provide a solid foundation for long-term career success.

Overall, by choosing to pursue the BA (Hons) Marketing Management - 36 months program, students invest in their future and open doors to a wide range of exciting career opportunities in the dynamic field of marketing. With its focus on practical learning, industry relevance, and career advancement, this course provides the perfect platform for aspiring marketing professionals to launch their careers and make a meaningful impact in the world of business.

Who is this course for?

  1. Aspiring Marketing Professionals: If you dream of becoming a marketing manager, brand strategist, digital marketing specialist, or market researcher, this course is designed for you. The comprehensive curriculum covers a wide range of marketing topics, including market analysis, consumer behavior, branding, digital marketing, and marketing strategy, providing you with the skills and expertise required to excel in various marketing roles.

  2. Entrepreneurs and Small Business Owners: If you're an entrepreneur or aspiring small business owner, understanding marketing fundamentals is essential for the success of your venture. This program equips you with the knowledge and tools to develop effective marketing strategies, identify target markets, and promote your products or services in competitive market environments.

  3. Professionals Seeking Career Advancement: Whether you're already working in the marketing field or looking to advance your career, this program offers valuable insights and practical skills to take your career to the next level. By gaining expertise in areas such as digital marketing, market research, and brand management, you'll enhance your professional profile and unlock new opportunities for growth and advancement.

Overall, the BA (Hons) Marketing Management - 36 months program is designed for individuals who are passionate about marketing and eager to pursue rewarding careers in this dynamic field. Whether you're a recent graduate, career changer, aspiring marketing professional, entrepreneur, or seasoned marketer, this course provides the knowledge, skills, and opportunities needed to succeed in the fast-paced world of marketing.

Career path

The BA (Hons) Marketing Management - 36 months program opens up a world of exciting career opportunities in the dynamic field of marketing. Graduates of this program are well-equipped to pursue a variety of roles across industries, leveraging their skills and knowledge to drive business growth and success.

One common career path for graduates is that of a Marketing Manager, where they oversee all aspects of marketing campaigns, from strategic planning to implementation. Marketing managers work closely with other departments to develop and execute marketing strategies that align with business objectives.

Another promising career option is in Brand Management, where graduates are responsible for building and maintaining brand identity and reputation. Brand managers develop brand strategies, manage brand assets, and ensure consistent brand messaging across all channels.

For those interested in the digital side of marketing, roles such as Digital Marketing Specialist offer exciting opportunities. Digital marketing specialists develop and execute online marketing campaigns, including social media marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising.

Market research is another area where graduates can excel. As Market Research Analysts, they collect and analyze data to identify market trends, consumer preferences, and competitive landscapes. Market research analysts provide valuable insights that inform marketing strategies and decision-making processes.

Graduates may also pursue careers in Sales and Business Development, where they use their marketing skills to identify new business opportunities, nurture client relationships, and drive revenue growth.

Additionally, roles such as Advertising Account Executive, Public Relations Specialist, and Event Coordinator are also popular choices for graduates looking to specialize in specific areas of marketing communication and promotion.

Overall, the BA (Hons) Marketing Management - 36 months program prepares students for a wide range of career paths in marketing and related fields, providing them with the skills, knowledge, and practical experience needed to succeed in today's competitive business landscape. With its emphasis on strategic thinking, creativity, and adaptability, graduates are well-positioned to thrive in diverse industries and environments.

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How to apply?

Complete the online enrolment form and Pay enrolment fee of GBP £12.

Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

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