MSc in Strategic Marketing - 24 months

Who is this course for?

Our MSc in Strategic Marketing is designed for individuals who are passionate about marketing and eager to advance their careers in this dynamic and ever-evolving field. Whether you're a recent graduate looking to kickstart your career or a seasoned professional seeking to deepen your expertise, our program offers a wealth of opportunities to enhance your knowledge, skills, and career prospects.

This program is ideal for recent graduates with a bachelor's degree in marketing, business, communications, or a related field who are looking to gain a competitive edge in the job market and jumpstart their careers in marketing. By enrolling in our MSc in Strategic Marketing, recent graduates can acquire the advanced skills and practical experience needed to stand out to potential employers and secure entry-level positions in a variety of marketing roles.

Mid-career professionals who are already working in marketing or related fields will also find our program valuable for advancing their careers and staying abreast of the latest trends and best practices in strategic marketing. Whether you're looking to move up the corporate ladder, transition into a new role or industry, or start your own business, our program will provide you with the knowledge, skills, and confidence needed to achieve your goals and take your career to the next level.

Furthermore, our MSc in Strategic Marketing is well-suited for individuals with a background in other fields who are looking to pivot into marketing and leverage their existing skills and experiences in new and exciting ways. Whether you're coming from a technical background such as engineering or computer science, a creative field such as design or fine arts, or a business function such as finance or operations, our program will provide you with the foundational knowledge and practical experience needed to transition into a career in marketing with confidence and ease.

Additionally, our program is ideal for entrepreneurs and business owners who are looking to enhance their marketing skills and grow their businesses in today's competitive marketplace. Whether you're launching a new venture, expanding an existing business, or looking to differentiate yourself from the competition, our program will provide you with the strategic insights, practical tools, and industry connections needed to succeed in the world of marketing.

Overall, our MSc in Strategic Marketing is designed for individuals who are passionate, ambitious, and eager to make a meaningful impact in the world of marketing. Whether you're just starting out in your career, looking to advance to the next level, or seeking to pivot into a new field, our program will provide you with the knowledge, skills, and confidence needed to achieve your goals and succeed in today's competitive marketplace. Join us and take the next step towards a rewarding and fulfilling career in strategic marketing.

Career path

Embarking on our MSc in Strategic Marketing opens the doors to a multitude of exciting and diverse career opportunities in the dynamic world of marketing. Armed with a deep understanding of strategic marketing principles and hands-on experience in the latest digital tools and techniques, graduates of our program are well-equipped to thrive in a variety of roles across industries.

One potential career path for our graduates is in brand management, where they can leverage their strategic thinking and creative prowess to build and maintain strong brands that resonate with consumers. From developing brand strategies to overseeing marketing campaigns, brand managers play a critical role in shaping the identity and perception of a company's products or services.

Another promising avenue is in digital marketing, where our graduates can harness the power of data and technology to drive targeted, impactful marketing initiatives. With expertise in areas such as social media marketing, search engine optimization (SEO), and online advertising, digital marketers are in high demand as businesses increasingly rely on digital channels to reach their target audience.

For those with a passion for market research and analytics, a career as a market research analyst may be the perfect fit. Drawing on their analytical skills and understanding of consumer behavior, market research analysts help companies gather and interpret data to inform strategic decision-making and identify new market opportunities.

Entrepreneurship is also a viable path for our graduates, as they possess the skills and knowledge needed to launch and grow successful businesses in the competitive marketplace. Whether founding their own startups or joining innovative ventures, entrepreneurial-minded marketers have the opportunity to make a lasting impact by bringing new products and ideas to market.

In addition to these traditional career paths, our program prepares graduates for roles in consulting, advertising, public relations, and more. With a strong foundation in strategic marketing principles and a diverse skill set that spans both traditional and digital marketing disciplines, our graduates are well-positioned to excel in a variety of roles and industries.

Overall, the career opportunities for graduates of our MSc in Strategic Marketing are vast and varied, reflecting the diverse skill set and adaptable mindset fostered by our program. Whether pursuing a career in brand management, digital marketing, market research, entrepreneurship, or beyond, our graduates are prepared to thrive in the ever-evolving landscape of marketing and make a meaningful impact in their chosen field.