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MA Marketing and Innovation (Top up)

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MA Marketing and Innovation (Top up)

The 'MA Marketing and Innovation (Top up)' program offers a cutting-edge curriculum designed to equip learners with the essential skills and knowledge needed to thrive in today's dynamic business environment. Focusing on key topics such as marketing strategy, digital marketing, innovation management, and consumer behavior, this program provides a comprehensive understanding of the latest trends and techniques in marketing and innovation.

With a practical approach at its core, the program integrates real-world case studies and industry insights to provide students with actionable strategies and practical solutions. By analyzing real-life marketing challenges and success stories, learners gain valuable insights into effective marketing strategies and innovative approaches that drive business growth and success.

In the ever-evolving digital landscape, staying ahead of the curve is essential. That's why this program emphasizes the importance of adaptability and innovation, empowering learners to navigate the complexities of the digital world with confidence. Through hands-on projects, workshops, and interactive sessions, students develop the skills and mindset needed to thrive in today's rapidly changing business environment.

Furthermore, the program's focus on innovation ensures that students are equipped with the knowledge and tools to identify emerging trends, seize new opportunities, and drive innovation within their organizations. By exploring topics such as design thinking, product development, and market research, students learn how to create innovative solutions that meet the evolving needs of consumers and stakeholders.

In summary, the 'MA Marketing and Innovation (Top up)' program is designed to empower learners with the skills, knowledge, and mindset needed to excel in the fast-paced world of marketing and innovation. With a focus on practicality, real-world case studies, and actionable insights, this program equips students with the tools they need to succeed in the ever-evolving digital landscape.

Relevant, Flexible and delivered 100% online, thats the power of MA in Marketing and Innovation (Top up) programme. The programme has been a ranked as a valuable investment with majority of our students rating it high in terms of return on investment and programme content. Key facts - MA in Marketing and Innovation Online programme with student to faculty ratio of just 15:1; SSB has world-class professors, derived from best institutions. Many of the professors also have hands-on experience in running and growing businesses. State of the art of 1 million Learning Management System (LMS) with 24 X 7 support. Fully recognised and globally accepted Degree. The programme is most relevant and designed as per the needs and requirements of todays business world over. With the advantage of studying on the job, anytime and anywhere, you get cost advantage and same degree which is given to full time students at the university campus.


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  • Course code: MA-MI-TOP-UP
  • Credits:
  • Topup Degree
  • Postgraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
8 months
Assessment
The assessment is done via submission of assignment. There are no written exams.
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Course Details

The 'MA Marketing and Innovation (Top up)' program is a transformative educational journey that blends theoretical foundations with practical applications to prepare students for dynamic roles in marketing and innovation. The curriculum is carefully crafted to cover a spectrum of key topics, providing a holistic understanding of the modern business landscape.

1. Core Modules:

  • Strategic Marketing Management: Delve into strategic marketing concepts, frameworks, and tools to develop effective marketing strategies aligned with organizational goals.
  • Innovation and Entrepreneurship: Explore the principles of innovation and entrepreneurship, understanding how to foster a culture of creativity and drive innovation within organizations.

2. Digital Marketing and Analytics:

  • Digital Marketing Strategies: Learn to leverage digital channels for marketing, exploring topics such as social media marketing, content marketing, and search engine optimization.
  • Marketing Analytics: Gain proficiency in data analytics to measure and optimize marketing performance, utilizing insights for informed decision-making.

3. Consumer Behavior and Market Research:

  • Consumer Behavior Analysis: Understand the psychological factors influencing consumer choices, enabling the creation of targeted and impactful marketing campaigns.
  • Market Research Methods: Master market research techniques to gather and analyze data, providing organizations with valuable insights into market trends and consumer preferences.

4. Product Development and Brand Management:

  • Product Innovation and Development: Explore the product development lifecycle, from ideation to launch, emphasizing innovation and meeting customer needs.
  • Brand Management: Develop skills in building and managing strong brands, ensuring consistent messaging and fostering brand loyalty.

5. Project-Based Learning:

  • Applied Projects: Engage in real-world projects and case studies, applying theoretical knowledge to practical scenarios, and honing problem-solving skills.

6. Industry-Relevant Workshops:

  • Workshops on Emerging Trends: Participate in workshops focusing on the latest trends in marketing and innovation, ensuring graduates stay at the forefront of industry developments.

7. Dissertation or Capstone Project:

  • Research Component: Conclude the program with a dissertation or capstone project, allowing students to delve deep into a specific area of interest and contribute to the academic and practical knowledge in the field.

Throughout the program, students benefit from a distinctive learning experience that emphasizes hands-on applications, industry-relevant projects, and a forward-thinking approach to marketing and innovation. The curriculum is designed to foster creativity, critical thinking, and strategic decision-making, empowering graduates to thrive in the fast-paced and ever-evolving business landscape.

By seamlessly integrating SEO best practices, this program ensures enhanced online visibility and discoverability, making it accessible to aspiring learners looking to embark on a transformative educational journey in marketing and innovation.

Fee Structure

The fee for the programme is as follows

  • 8 months - GBP £4250
  • -

Entry Requirements

  • Any qualification at Level 7, OR;
  • 5 years work experience

Payment plans

Please find below available fee payment plans:

8 months - GBP £4250

GBP £3000 advance + Balance GBP £1250 within 30 days

-

GBP £4037.50 x 1 instalment (5% discount available if payment is made in full)

Accreditation

Anglia Ruskin University, United Kingdom (U.K.). The programme is delivered in partnership with London School of Marketing (LSM). The programme is delivered 100% online.

Why this course?

The 'MA Marketing and Innovation (Top up)' course is essential for professionals seeking to advance their careers in marketing, innovation, and related fields. Here's why this course is a necessity for aspiring professionals:

  1. Career Advancement: In today's competitive job market, employers seek candidates with specialized skills in marketing and innovation. By completing this course, students enhance their credentials and increase their employability, opening doors to a wide range of career opportunities.

  2. Adaptability: The program equips students with versatile skills that are highly sought after in a variety of industries. Whether pursuing a career in marketing, product management, entrepreneurship, or consulting, graduates are well-prepared to excel in diverse roles and environments.

  3. Strategic Insights: In an era of rapid change and disruption, organizations rely on marketing and innovation professionals to drive growth and stay ahead of the competition. This course provides students with the strategic insights and practical tools needed to navigate complex business challenges and drive sustainable success.

  4. Networking Opportunities: Through interactions with industry experts, alumni, and peers, students build valuable connections that can lead to job opportunities, mentorship, and professional growth.

  5. Personal Development: Beyond professional skills, the course fosters personal growth by encouraging creativity, critical thinking, and leadership development. Graduates emerge as confident and empowered individuals ready to make a meaningful impact in their careers and communities.

In conclusion, the 'MA Marketing and Innovation (Top up)' course is not just a pathway to career advancement; it's a transformative educational experience that prepares students to thrive in today's dynamic business landscape. With its focus on practical skills, industry relevance, and strategic insights, this course is a must-have for anyone looking to excel in the fields of marketing and innovation.

Who is this course for?

The 'MA Marketing and Innovation (Top up)' program is tailored for a diverse range of individuals seeking to advance their careers and make a meaningful impact in the fields of marketing and innovation. Here's a breakdown of the target audience who stands to benefit the most from this program:

  1. Marketing Professionals: Experienced marketing professionals looking to deepen their knowledge and stay abreast of the latest trends in the industry will find immense value in this program. Whether they're seeking to transition into leadership roles or specialize in emerging areas such as digital marketing, the course offers advanced training to help them achieve their career goals.

  2. Business Managers: Business managers with a keen interest in innovation and growth strategy will benefit from the strategic insights and practical skills offered by this course. By gaining a deeper understanding of innovation management and market dynamics, they can drive innovation initiatives within their organizations and unlock new opportunities for growth.

  3. Entrepreneurs and Start-up Founders: Entrepreneurs and start-up founders looking to differentiate their offerings and gain a competitive edge in the market will find this program invaluable. By learning how to develop innovative marketing strategies and capitalize on market trends, they can effectively position their ventures for success and drive sustainable growth.

  4. Aspiring Marketing Professionals: Recent graduates and early-career professionals aspiring to pursue careers in marketing and innovation will gain a solid foundation through this program. By acquiring practical skills and industry knowledge, they can enhance their employability and stand out in a competitive job market.

  5. Career Changers: Individuals looking to transition into marketing and innovation roles from other fields, such as sales, finance, or engineering, can leverage this program to make a smooth transition. The comprehensive curriculum and hands-on learning approach provide the necessary skills and knowledge to succeed in their new career paths.

  6. Mid-Career Professionals Seeking Advancement: Mid-career professionals seeking career advancement or a change of direction will find this program beneficial in unlocking new opportunities. Whether they're looking to pivot within their current industry or explore new sectors, the combination of marketing and innovation skills equips them for success in a variety of roles and industries.

In essence, the 'MA Marketing and Innovation (Top up)' program caters to a diverse audience of professionals seeking to enhance their skills, advance their careers, and drive innovation in their respective fields. Whether they're seasoned marketers, aspiring entrepreneurs, or career changers, this program offers a transformative learning experience that empowers individuals to thrive in the dynamic world of marketing and innovation.

Career path

The 'MA Marketing and Innovation (Top up)' program opens doors to a wide array of exciting career opportunities in the dynamic fields of marketing, innovation, and business development. Graduates of this program are well-equipped to pursue diverse roles across various industries, including:

  1. Marketing Manager: As marketing managers, graduates can lead marketing campaigns, develop strategic marketing plans, and oversee brand management initiatives to drive customer engagement and business growth.

  2. Digital Marketing Specialist: With expertise in digital marketing strategies and techniques, graduates can excel in roles such as digital marketing manager, social media strategist, or SEO specialist, helping businesses increase their online visibility and reach.

  3. Product Manager: Product managers play a crucial role in product development and innovation. Graduates can leverage their understanding of consumer behavior and market trends to identify opportunities for new products or enhancements to existing ones.

  4. Innovation Consultant: Graduates can work as innovation consultants, helping organizations identify and capitalize on emerging trends, develop new products or services, and foster a culture of innovation to stay ahead of the competition.

  5. Brand Strategist: Brand strategists develop and implement strategies to build and strengthen brand identity, positioning, and equity. Graduates can work with companies to craft compelling brand narratives and create meaningful connections with consumers.

  6. Entrepreneur: Armed with a solid understanding of marketing principles and innovation strategies, graduates can pursue entrepreneurial ventures, launching their own startups or consulting businesses to address market needs and disrupt industries.

  7. Market Research Analyst: Graduates can work as market research analysts, conducting in-depth market research and analysis to identify market trends, consumer preferences, and competitive landscapes, providing valuable insights to inform strategic decision-making.

  8. Business Development Manager: In business development roles, graduates can drive growth by identifying new business opportunities, forging strategic partnerships, and expanding market presence through innovative marketing and sales strategies.

The 'MA Marketing and Innovation (Top up)' program equips students with the skills, knowledge, and confidence to excel in these dynamic and rewarding career paths, making them valuable assets to organizations seeking to thrive in today's competitive business landscape.

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How to apply?

Complete the online enrolment form and Pay enrolment fee of GBP £12.

Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

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