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Rqf 5 Marketing Management course

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Rqf 5 Marketing Management course

The Rqf 5 Marketing Management course is designed to equip students with advanced skills in strategic marketing planning, market research, and consumer behavior analysis. This comprehensive program covers key topics such as brand management, digital marketing, and marketing communications. By enrolling in this course, students will gain the knowledge and expertise needed to excel in the competitive field of marketing. #MarketingManagement #StrategicMarketing #DigitalMarketing

The Rqf 5 Marketing Management course is designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of marketing. This comprehensive course covers a wide range of topics, including market research, consumer behavior, branding, advertising, and digital marketing strategies. Students will learn how to develop effective marketing plans, analyze market trends, and create compelling marketing campaigns. With a focus on practical application and real-world case studies, this course will prepare students to succeed in a competitive business environment. Whether you are a marketing professional looking to advance your career or a business owner seeking to enhance your marketing skills, this course is perfect for you. Enroll today and take your marketing career to the next level! #MarketingManagement #MarketingCourse #DigitalMarketing #MarketResearch


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  • Course code: L5DIMML-ST
  • Credits: 120
  • Diploma
  • Undergraduate
Key facts
100% Online: Study online with the UK’s leading online course provider.
Global programme: Study anytime, anywhere using your laptop, phone or a tablet.
Study material: Comprehensive study material and e-library support available at no additional cost.
Payment plans: Interest free monthly, quarterly and half yearly payment plans available for all courses.
Duration
6 Months
9 Months
Assessment
The assessment is done via submission of assignment. There are no written exams.

Course Details

Course Title: RQF 5 Marketing Management Course Module 1: Introduction to Marketing Management - Understanding the role of marketing in business - Overview of key marketing concepts and principles - Importance of market research and analysis Module 2: Strategic Marketing Planning - Developing a marketing strategy - Setting marketing objectives and goals - Conducting a SWOT analysis - Creating a marketing plan Module 3: Consumer Behavior and Market Segmentation - Understanding consumer buying behavior - Identifying target markets - Segmenting markets based on demographics, psychographics, and behavior Module 4: Product and Brand Management - Developing and managing products and brands - Product life cycle management - Brand positioning and differentiation Module 5: Pricing and Distribution Strategies - Pricing strategies and tactics - Distribution channels and logistics management - Retailing and e-commerce Module 6: Promotional Strategies - Integrated marketing communications - Advertising, sales promotion, public relations, and personal selling - Digital marketing and social media strategies Module 7: Marketing Metrics and Performance Evaluation - Measuring marketing effectiveness - Key performance indicators (KPIs) for marketing - Analyzing and interpreting marketing data Module 8: Ethical and Social Responsibility in Marketing - Ethical issues in marketing - Corporate social responsibility - Sustainable marketing practices Join our RQF 5 Marketing Management Course to enhance your marketing skills and advance your career in the dynamic field of marketing! #MarketingManagement #RQF5 #MarketingCourse #DigitalMarketing

Fee Structure

The fee for the programme is as follows

  • 6 Months - GBP £1399
  • 9 Months - GBP £1099