Module 1: Introduction to Digital Marketing
- Overview of digital marketing landscape
- Importance of search engines in marketing
- Basics of SEO and PPC
Module 2: Search Engine Optimization (SEO) Fundamentals
- Understanding search engine algorithms
- Keyword research and analysis techniques
- On-page and off-page optimization strategies
Module 3: Pay-Per-Click (PPC) Advertising Essentials
- Introduction to PPC advertising platforms
- Creating effective ad campaigns
- Bid strategies and budget management
Module 4: Advanced SEO Techniques
- Technical SEO optimization
- Local SEO strategies
- SEO analytics and performance tracking
Module 5: Advanced PPC Strategies
- Remarketing and audience targeting
- Ad copy optimization
- Conversion tracking and optimization
Module 6: Integrated Digital Marketing Strategies
- Combining SEO and PPC for maximum results
- Content marketing and social media integration
- Measuring and analyzing campaign performance
Enroll in Total: Search and master the essential elements of digital marketing to drive traffic, increase conversions, and grow your business online. #TotalSearch #DigitalMarketing #SEO #PPC