Module 1: Introduction to Search Engine Optimization (SEO)
- Overview of SEO principles and importance
- Understanding search engine algorithms
- Setting SEO objectives and goals
Module 2: Keyword Research and Analysis
- Techniques for identifying relevant keywords
- Tools and resources for keyword research
- Analyzing keyword competition and search volume
Module 3: On-Page Optimization Strategies
- Optimizing website content for keywords
- Creating SEO-friendly meta tags and descriptions
- Improving site structure and navigation for better SEO
Module 4: Off-Page Optimization Techniques
- Building quality backlinks to improve website authority
- Utilizing social media and content marketing for off-page SEO
- Monitoring and managing online reputation
Module 5: Technical SEO Fundamentals
- Understanding website performance factors
- Optimizing site speed and mobile responsiveness
- Implementing structured data for enhanced search engine visibility
Module 6: SEO Analytics and Reporting
- Tracking and measuring SEO performance
- Using Google Analytics and other tools for SEO analysis
- Generating reports and interpreting data to make informed decisions
Enroll in Total: Search terms to master the art and science of SEO, and propel your digital marketing career to new heights! #TotalSearchTerms #SEOTraining #DigitalMarketing