The BA (Hons) in Tourism and Hospitality Management - 18 months program offers a dynamic and comprehensive curriculum designed to prepare students for success in the thriving tourism and hospitality industry. Throughout the course, students will delve into key topics such as tourism management, hospitality operations, marketing strategies, and sustainable tourism practices. By blending theoretical knowledge with practical experience, this program equips learners with the skills and insights needed to excel in various roles within the industry.
One of the defining features of this program is its practical approach, which emphasizes hands-on learning and real-world application. Through a combination of case studies, industry projects, and internships, students gain valuable experience and develop a deep understanding of the challenges and opportunities facing the tourism and hospitality sector. This practical exposure not only enhances their academic learning but also prepares them for the demands of the industry upon graduation.
Moreover, the BA (Hons) in Tourism and Hospitality Management program is designed to adapt to the ever-evolving digital landscape. With the rise of technology and online platforms shaping the way travelers plan and experience their journeys, students will explore digital marketing strategies, e-commerce platforms, and data analytics tools relevant to the tourism and hospitality industry. By staying abreast of digital trends and developments, graduates are well-equipped to navigate the digital landscape and capitalize on emerging opportunities in the field.
In summary, the BA (Hons) in Tourism and Hospitality Management - 18 months program offers a comprehensive and practical education tailored to meet the needs of today's dynamic industry. Through its emphasis on real-world experiences, digital readiness, and industry-relevant skills, graduates emerge prepared to make meaningful contributions and lead the way in shaping the future of tourism and hospitality.
The objective of BA (Hons) Tourism and Hospitality Management is to enable learners development as managers within the tourism and hospitality industry, with a lifelong-learning orientation.
It enables learners to critically apply contemporary knowledge and theories to the management of complex problems. Successful completion of this qualification will equip learners with the specialist skills and technical terminology to develop their management skills and to progress to further study or employment.
Learning Outcomes
? To understand and apply the principles of management in hospitality and tourism
? Review and apply the principles of business management within the industry
? To understand and apply the principles of management in a specific environment
? To improve the employability of learners by allowing them to explore the relationship between management theories and their practical application in the business world
? Analyse problem solving techniques specific to business and industry
? Select, collate, review and analyse information form a wide range of sources
? Effectively use verbal and communication skills
? Work independently and as part of a team and manage one’s own personal development and growth
Job and Career prospects
This programme offers wide range of career paths, here are just a few:
? Holiday representative
? Hotel manager
? Tour manager
? Tourism officer
? Tourist information centre manager
? Travel agency manager
? Conference centre manager
? Customer service manager
? Event manager
? Marketing executive
? Sales executive
? Outdoor activities/education manager
Above list is indicative list and not conclusive.