Course overview

Prepare to embark on an enriching journey with our BA (Hons) Business Management program, coupled with a Diploma in Hospitality and Hotel Management, spanning 24 months. This dynamic course integrates comprehensive business management principles with specialized knowledge in hospitality and hotel management, offering a holistic approach to prepare students for success in the rapidly evolving hospitality industry.

Throughout the program, students delve into key topics such as strategic management, marketing in the hospitality industry, revenue management, guest experience management, and hospitality law. Emphasizing a practical approach, our curriculum is enriched with real-world case studies and industry-relevant projects, allowing students to apply theoretical concepts to practical scenarios and gain actionable insights into the complexities of the hospitality sector.

Our faculty members, comprised of industry experts and academic scholars, guide students through challenging concepts and provide mentorship to help them develop the skills and competencies needed to excel in their careers. Moreover, our strong industry connections facilitate guest lectures, site visits, and internship opportunities, allowing students to gain firsthand experience and build valuable networks within the hospitality industry.

In today's digital landscape, technology plays a pivotal role in shaping the hospitality industry. As such, our program equips students with the necessary digital literacy skills to navigate the ever-evolving digital landscape effectively. From understanding the impact of online booking platforms to leveraging data analytics for business insights, students gain a competitive edge in harnessing technology to drive business success in the hospitality sector.

By graduation, students emerge as well-rounded professionals, equipped with a deep understanding of business management principles and specialized knowledge in hospitality and hotel management. Whether aspiring to manage a hotel, lead a hospitality business, or pursue entrepreneurial ventures, our BA (Hons) Business Management with Diploma in Hospitality and Hotel Management program empowers learners with the skills, knowledge, and confidence to thrive in diverse roles within the hospitality industry.

Course Content

The course consists of 2 Stages

Stage 1 (24 months - Level 5 diploma stage)
? Business Economics
? International Marketing Management
? Human Resource Management
? Business Finance
? Business Strategy and Entrepreneurship
? Marketing Communications
? Customer Behaviour
? Operations Management
? Successful completion of Stage 1 leads to progression to Stage 2

Stage 2 (12 months - University stage)
? Accounting and Finance for Managers
? Business Project
? Organisational Change
? Strategic Human Resource Management
? Strategic Management
? The Principles of Marketing Management
? Successful completion of Stage 2 leads to award of Degree by the university

Assessments

To modern eyes, how students were assessed about half-century ago may look rather limited and repetitive. Assessment then, largely consist of a succession of relatively uniform essays or reports followed by a diet of end-of-year or final written exam papers. Learning outcomes of various units via submission of assignments / project work, is by far a better assessment technique. The process invloves assessment of learners work internally and then finally assessing through external evaluators.

Employability

Students on completing Level-3 Diploma in Business Management :

• 80% are working (at professional / managerial position)
• 0% are studying
• 10% are working & studying