Course overview

The BA (Hons) Business Management with Diploma in Marketing Management - 24 months is a dynamic program designed to equip students with a comprehensive understanding of both business management and marketing principles. Over the course of 24 months, students delve into key topics such as strategic management, financial analysis, consumer behavior, digital marketing, and more.

One of the hallmarks of this program is its practical approach, which emphasizes real-world case studies and hands-on learning experiences. Through engaging case studies, students gain valuable insights into how businesses tackle challenges and capitalize on opportunities in today's ever-evolving digital landscape. This practical orientation ensures that students develop not only theoretical knowledge but also the practical skills and competencies needed to excel in the business world.

Moreover, the integration of a Diploma in Marketing Management further enhances the program's relevance and value. Students have the opportunity to delve deeper into marketing strategies, market research, brand management, and other essential marketing concepts. This dual focus on business management and marketing provides students with a well-rounded education that prepares them for a wide range of career paths in both fields.

Throughout the program, students benefit from actionable insights shared by industry experts and seasoned professionals. These insights help students bridge the gap between theory and practice, empowering them to make informed decisions and drive results in real-world business scenarios. By the end of the program, graduates emerge as skilled and adaptable professionals ready to thrive in today's dynamic business landscape.

In summary, the BA (Hons) Business Management with Diploma in Marketing Management - 24 months offers a holistic and practical education that prepares students for success in the modern business world. With its emphasis on practical learning, real-world case studies, and actionable insights, this program equips students with the knowledge and skills needed to excel in a variety of business and marketing roles.

Course Content

The course consists of 2 Stages

Stage 1 (24 months - Level 5 diploma stage)
? Business Economics
? International Marketing Management
? Human Resource Management
? Business Finance
? Business Strategy and Entrepreneurship
? Marketing Communications
? Customer Behaviour
? Operations Management
? Successful completion of Stage 1 leads to progression to Stage 2

Stage 2 (12 months - University stage)
? Accounting and Finance for Managers
? Business Project
? Organisational Change
? Strategic Human Resource Management
? Strategic Management
? The Principles of Marketing Management
? Successful completion of Stage 2 leads to award of Degree by the university

Assessments

To modern eyes, how students were assessed about half-century ago may look rather limited and repetitive. Assessment then, largely consist of a succession of relatively uniform essays or reports followed by a diet of end-of-year or final written exam papers. Learning outcomes of various units via submission of assignments / project work, is by far a better assessment technique. The process invloves assessment of learners work internally and then finally assessing through external evaluators.

Employability

Students on completing Level-3 Diploma in Business Management :

• 80% are working (at professional / managerial position)
• 0% are studying
• 10% are working & studying