Course overview

Our 'BA (Hons) Business (Tourism) with Foundation Year - 36 months' program is designed to provide students with a comprehensive understanding of both business principles and the dynamic tourism industry. The curriculum combines theoretical knowledge with practical applications, ensuring students are well-equipped to navigate the complexities of the modern business landscape.

Throughout the course, students will delve into key topics such as business management, marketing strategies, financial analysis, and tourism operations. By exploring these subjects in depth, students gain a holistic understanding of how businesses operate within the tourism sector and develop the skills necessary to drive success in this competitive field.

A distinguishing feature of our program is its emphasis on real-world case studies and practical insights. Students have the opportunity to analyze real-life business scenarios, applying theoretical concepts to solve complex challenges faced by businesses in the tourism industry. This hands-on approach not only enhances learning but also prepares students for the realities of the workforce.

Furthermore, our program is designed to empower learners in the ever-evolving digital landscape. In today's digital age, technology plays a crucial role in shaping the tourism industry. As such, students will explore topics related to digital marketing, e-commerce, and data analytics, gaining valuable insights into how technology is transforming the way businesses operate and interact with customers.

By the end of the program, students will emerge as well-rounded professionals with the knowledge, skills, and confidence to pursue diverse career opportunities in the thriving tourism sector. Whether aspiring to work in hospitality management, destination marketing, tour operations, or event planning, graduates of our program are prepared to make meaningful contributions to the global tourism industry. Join us on a journey of discovery and empowerment in the world of business and tourism.

Course Content

The course consists of 2 Stages

Stage 1 (Delivered by LSIB)
? Business Economics
? International Marketing Management
? Human Resource Management
? Business Finance
? Business Strategy and Entrepreneurship
? Marketing Communications
? Customer Behaviour
? Operations Management
? Successful completion of Stage 1 leads to progression to Stage 2

Stage 2 (Delivered by university - 12 months)
? Accounting and Finance for Managers
? Business Project
? Organisational Change
? Strategic Human Resource Management
? Strategic Management
? The Principles of Marketing Management
? Successful completion of Stage 2 leads to award of Degree by the university

Assessments

To modern eyes, how students were assessed about half-century ago may look rather limited and repetitive. Assessment then, largely consist of a succession of relatively uniform essays or reports followed by a diet of end-of-year or final written exam papers. Learning outcomes of various units via submission of assignments / project work, is by far a better assessment technique. The process invloves assessment of learners work internally and then finally assessing through external evaluators.

Employability

Students on completing Level-3 Diploma in Business Management :

• 80% are working (at professional / managerial position)
• 0% are studying
• 10% are working & studying