Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

The Undergraduate Certificate in Excel for Marketing Analytics equips learners with essential skills to excel in data-driven marketing. This online marketing training focuses on leveraging Excel for analyzing campaigns, optimizing strategies, and making data-backed decisions.


Ideal for aspiring marketers, analysts, and professionals, this program teaches you to master SEO techniques, interpret analytics, and create impactful reports. Gain hands-on experience with real-world datasets to enhance your digital marketing expertise.


Ready to transform your career? Enroll now to boost your skills and stand out in the competitive marketing landscape!

Earn an Undergraduate Certificate in Excel for Marketing Analytics and master the tools to transform raw data into actionable insights. This program offers hands-on projects and an industry-recognized certification, equipping you with advanced Excel skills for marketing analytics. Learn to analyze trends, optimize campaigns, and drive business decisions. With mentorship from industry experts, you'll gain practical knowledge and confidence. Graduates are prepared for high-demand roles in data-driven marketing, analytics, and business intelligence. Benefit from 100% job placement support and unlock opportunities in a competitive, data-centric world. Start your journey to becoming a marketing analytics professional today!

Get free information

Entry requirements

Our online short courses are open to all individuals, with no specific entry requirements. Designed to be inclusive and accessible, these courses welcome participants from diverse backgrounds and experience levels. Whether you are new to the subject or looking to expand your knowledge, we encourage anyone with a genuine interest to enroll and take the next step in their learning journey.

Course structure

• Introduction to Excel for Marketing Analytics
• Advanced Data Visualization Techniques
• Marketing Data Cleaning and Preparation
• Pivot Tables and Data Analysis
• Excel Formulas for Marketing Insights
• Campaign Performance Tracking in Excel
• Customer Segmentation Using Excel
• Marketing ROI Analysis with Excel
• Automating Marketing Reports with Macros
• Real-World Marketing Analytics Case Studies

Duration

The programme is available in two duration modes:

1 month (Fast-track mode)

2 months (Standard mode)

Course fee

The fee for the programme is as follows:

1 month (Fast-track mode): £140

2 months (Standard mode): £90

The Undergraduate Certificate in Excel for Marketing Analytics equips learners with advanced Excel skills tailored for data-driven marketing strategies. Students will master data visualization, pivot tables, and advanced formulas to analyze and interpret marketing data effectively. This program is ideal for those seeking to enhance their analytical capabilities without diving into complex coding bootcamp environments.


The course is designed to be flexible, with a duration of 12 weeks and a self-paced learning structure. This allows working professionals and students to balance their studies with other commitments while gaining practical, industry-relevant skills. The curriculum is aligned with UK tech industry standards, ensuring graduates are prepared for real-world marketing analytics challenges.


By completing this certificate, learners will gain proficiency in leveraging Excel for marketing insights, a skill highly valued in today’s data-centric business landscape. While the focus is on Excel, the program also introduces foundational concepts that complement web development skills, providing a well-rounded understanding of digital marketing tools. This makes it a valuable addition to any professional’s skill set, whether they are new to analytics or looking to upskill.


Industry relevance is a key highlight, as the program emphasizes practical applications of Excel in marketing scenarios. Graduates will be able to create data-driven reports, optimize marketing campaigns, and make informed business decisions. This certificate bridges the gap between theoretical knowledge and hands-on expertise, making it a standout choice for aspiring marketing analysts.

The Undergraduate Certificate in Excel for Marketing Analytics is a critical qualification in today’s data-driven market, where 87% of UK businesses rely on data analytics to drive decision-making. With the rise of digital marketing and the need for precise campaign performance tracking, Excel remains a cornerstone tool for marketers. This certification equips learners with advanced Excel skills, enabling them to analyze customer behavior, optimize marketing strategies, and measure ROI effectively. In the UK, 72% of marketing professionals report that data analytics skills are essential for career advancement, yet only 35% feel adequately trained. This gap highlights the importance of specialized training like the Undergraduate Certificate in Excel for Marketing Analytics, which bridges the divide between theoretical knowledge and practical application. Below is a responsive Google Charts Column Chart and a clean CSS-styled table showcasing the relevance of data analytics skills in UK businesses: ```html
Skill Percentage
Data Analytics 87%
Excel Proficiency 72%
Advanced Marketing Analytics 35%
``` This certification not only enhances Excel proficiency but also aligns with the growing demand for marketing analytics expertise, making it a valuable asset for professionals aiming to thrive in the competitive UK market.

Career path

AI Jobs in the UK: High demand for professionals skilled in artificial intelligence, machine learning, and data analysis.

Average Data Scientist Salary: Competitive salaries for data scientists, reflecting the growing importance of data-driven decision-making.

Marketing Analysts with Excel Skills: Excel proficiency remains a key requirement for marketing analytics roles, enabling data manipulation and reporting.

Business Intelligence Roles: Increasing need for BI professionals to transform raw data into actionable insights.

Data Visualization Specialists: Specialists in tools like Google Charts and Tableau are in demand for creating compelling visual narratives.